The Mission:
Kettle chips are a premium potato chip familiar to anyone who has been down the snack aisle of the grocery store in Australia. They are made from the best Australian potatoes, slow-cooked in sunflower and/or canola oil and seasoned with all-natural ingredients including 100% sea salt. They're also gluten free. And they are priced at a premium for discerning snackers.
Kettle likes to keep things fresh with new gourmet flavours. For 2023, that flavour profile is Korean BBQ. Korean BBQ has been taking the Australian dining scene by storm. This flavour flex is a little sweet and a little salty with notes of plum and garlic and hoisin.
TASK:
Write a humorous audio campaign consisting of three 30 second radio executions for commercial radio.
Write a humorous audio campaign consisting of three 30 second radio executions for commercial radio.
Captain's log:
For this campaign I was running on the premise of who can convince you more completely than yourself, most of all when you’re hungry! In these three executions there are two characters; David, who plays an everyman role, and David’s mouth, who was inspired by Ziggy Stardust. David’s mouth craves for Korean BBQ kettle chips and he won’t rest until he convinces David to buy them... and buy them again.
