The Mission:
Put into practice the theory you have learnt and skills you have developed over the semester and program. You are required to build and advertise a NEW brand.
• Produce innovative and professional solutions to advertising communication briefs using creative art direction and/or copywriting skills.
• Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.
• Think strategically and creatively as an advertising practitioner across all aspects of the creative process.
• Provide innovative and appropriate responses to creative briefs.
• Execute and present creative work to a professional standard.
• Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.
• Think strategically and creatively as an advertising practitioner across all aspects of the creative process.
• Provide innovative and appropriate responses to creative briefs.
• Execute and present creative work to a professional standard.
Most of all make the consumer fall in love with a new brand.
Captain's Log:
Wormfood was a chance to pair my fascination of the morbid with something more practical. It is a fashion brand for the damned, and an end of life plan for the young.
Over the last few years I have been learning the trade and honing my craft. Each step of the way pushing myself to make more informed and thoughtful decisions about what I’m making. Wormfood is the culmination of my learning and brings together the lessons I have learnt both in and out of the classroom.
In the slide deck below, I discuss Wormfood’s function, the gap in the market it fulfils, and the branding decisions that bring it to life. The subject matter is pretty grisly; all the more reason to have fun with it.